From Hoojab to i-blogger


Copyright: Amena Khan

After Amena Khan released her first YouTube-Video for her girlfriends, she received many requests by hijabis from all over the world, who asked her for more of Hijab tutorials. Amena Khan is the founder of the company Pearl Daisy Ltd in Leicester. She is an inspiration to many Muslim women, who are watching her Youtube-Channel Amenakin. She also inspired me and shortly after I discovered the channel, I found myself sitting before the laptop and my fingers whizzing over the keyboard …

DIB-Tatjana: You are such an inspiration for many Muslimas all over the whole world, including me. Thank you for that. You are very successful in your work and family life. Alhamdulillah! How do you manage the duties in work and family?

Amena: Thank you. It probably looks easier than it is in reality! I am a self confessed organisation addict, so that helps! It’s important for me to draw a clear line between work and family time, when it comes to time away from my children. Most of the work that I do can be scheduled around my children, with their school, meal times and other parts of their daily routine.

DIB-Tatjana: Did your professional success come overnight or step by step?

Amena: For most people, success in their careers comes step by step, with a lot of hard work put into moving forward.

DIB-Tatjana: How did the idea to „Hoojab“ come upon you?

Amena: I designed a new type of hijab, which contained a ‚hood‘ and two ‚wings‘. After toying with the idea, I sat by my sewing machine and made the first prototype, which was supposed to be for me only. When viewers saw my design on my YouTube channel, they wanted to buy it, too. So I began to produce and sell the Hoojab and set up my company, Pearl Daisy Ltd..

DIB-Tatjana: Do you also assist your customers in styling for Wedding ceremonies? Even outside of England, if this became possible?

Amena: At the moment, I am not able to fit in any other work outside of Pearl Daisy and my YouTube channel, Amenakin.

DIB-Tatjana: How did you reach the decision to wear the headscarf?

Amena: I had been looking into Islamic spirituality for a short while before I came to find out about the hijab. It was a momentary and completely
unexpected (to my family, as well as to myself!) decision.

DIB-Tatjana: It is easy for you to wear hijab in your hometown? In the job? How did your environment react to it?

Amena: There have been a few challenges but on the whole the hijab has never held me back.

DIB-Tatjana: Are the people in England tolerant towards Muslims?

Amena: Yes. I love my country and on a day to day basis I encounter the friendliest people.

DIB-Tatjana: Are the Muslims themselves tolerant towards people with another faith?

Amena: Generally, the Muslims I encounter are tolerant towards others.

DIB-Tatjana: What do you think about Street Dawah? Is it familiar in England?

Amena: There tend to be a lot of faith ’stalls‘ in our City Centre with many religious groups educating passers by and handing out material. Although I’ve never interacted with „Street Dawah“ personally, I would like to think that it is building bridges between communities.

DIB-Tatjana: Did you also experience racist attacks?

Amena: Alhamdullilah, no.

Thank you very much Amena!

What I would like to tell you, is, that we all unnecessarily contribute to having hard times by ourselves. Whether it is about the veil, the daily obstacles or other stress: It all works easily, if you have it internalized and deal with the situations accordingly. The beauty is in the eye of the beholder and if we start to see things more easily, they will turn out to be in the end. You can also get an impression of Amena’s inspirations on Youtube.

Read the interview in German –  Click here

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